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The Big 5 Egypt

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The Big 5 Egypt was launched in 2018 as the country's largest construction event bringing together 200+ exhibitors from around the world to showcase their latest construction products in 7 major industry sectors to thousands of event attendees.
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The challenge

While The Big 5 Egypt was set to be the largest construction event in the country, Egypt was a relatively untapped market for the brand and so one of our main challenges was to introduce our event and stand out against an already established competitor event.
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My approach

Analyzing the competitor's success was an important benchmark to identify and from there, leverage the strengths of our brand, build awareness and ultimately convert visitors.
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As the Marketing Coordinator for The Big 5 Egypt, my main role was to handle the exhibitor marketing campaign for the event by providing full marketing support to local and international exhibitors in order to promote their participation, as well as converting their existing and potential clients into visitors. 

Skills I used

Social media
Adestra (E-mail Marketing Automation)
Umbraco (Content Management System)
Client relationship
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The results

310% of targeted KPIs achieved and nominated for 'Best Use of Social Media' in 2019 AEO Awards.
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