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BodySmart

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BodySmart is a fitness studio established in 2005, offering technology-based treatments for targeted weight-loss. It caters to a niche market consisting of mostly moms and working women who are looking for a high-impact, but low-intensity.
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Facebook  |  Instagram  |  Website

The challenge

Having taken on the only marketing role in a small team of 5, I was solely responsible for planning and implementing a marketing strategy that addresses the business goals.
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The main challenge lied in the weak, inconsistent branding and lack of communication strategy which did not reflect the brand or its USP well.
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My approach

Because the brand had such a niche target market, it was critical to understand the customer personas, their pain points and how our brand can help them address these.
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From there I identified content pillars that are potentially valuable to our target audience and planned our communication strategy around this. That included everything from the website content, blog, social media, e-mail newsletters, SMS blasts to marketing collaterals.

Skills I used

Facebook Business Manager
Constant Contact (E-mail Marketing Automation)
WordPress (Content Management System)
Blog writing and copywriting
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The results

125% increase in social media engagement rate and implemented a well-received and effective rebranding.
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